It's been such a shame really to see that the marketing director of Adidas has done such a (in every honest aspect) a SHITTY job of promoting the image of the brand, as well as a horrid job of bringing in new aparrels for the season. I don't care what his name is or how hard his job may be, all I can say is that there really isn't anything worth looking at everytime you step into an Adidas concept store.
The shirts are the bloody same, the shorts come in designs old enough to be in school history textbooks and all you ever see in the aparrels section are clothes that have to do with Running, Tennis, Soccer and Rugby. The bags are only all right, the shoes..huh. I havn't seen a new design that hasn't been ripped off the old one in ages!
The designs are most of the time, boring. And the effort of catering to specialty sports is virtually non-existent! To the managing director of Adidas, buck f*cking up. Because you've lost a customer in me. Of course I may not be a big shot but if nothing the store catches my eye anymore, what makes you think the same isn't happening with other previously loyal users of the brand?
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Sunday, October 16, 2005
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yenskie
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