Wednesday, March 16, 2005
All right now, it's been awwwwwwfully long since I made a decent entry here. I guess you could blame it on the exam fever I'm going through. 4 papers back-to-back and here I am thanking God for this precious one day break that I'm gonna have tomorrow. Otherwise my ass wouldn't be parked here in front of the computer frantically typing away like a sternographer on crack.

Ok, on to the next matter of concern. Remember how the sudden craze for those ridiculous shag bands came about and everyone started scrambling to get them in hopes of landing a fuck just by breaking the stupid things of other people's wrists? Well, whether that really was the intention I'll never know BUT, it was a really stupid fad back then.

AND NOW? The range of bands by Nike that people are sporting?? Goodness. Here's the thing about them. Everyone( or maybe not) knows that these bands were created for charity purposes. Right? At least that's what I believe they came out for. The proceeds gathered from the sale of these 'LIVESTRONG' bands were used for cancer research in the name of Lance Armstrong (at the same time, it was probably a marketing ploy where Nike could make more bloody profit by channeling 40% of the proceeds to its own base in Oregon).

However, the problem with these bands now is that they're popping up EVERYWHERE for the most fucked reason ever. I really respected those people who bought them solely for the basis which they believed was for the research for cancer. But not the people now who buy them simply because they thought it was the 'in-thing' by wearing a yellow rubber band on their wrists. Using cancer research items as a fad? You people are more retarded than Lee Hsien Loong supporting soccer in Singapore.

I think I should create a similar product such as the shag bands and the ones from the livestrong collection. I'd take a condom, and cut it where it begins to roll(where most of the latex is rolled up). Then, I'd give it a really nice stretch where it'd fit nicely on my wrist, give it some colour and print my own words that say, "Have Safe Sex you Fuckers :)".
Then, I'd probably go to the registry of Trademarks in Singapore where my request would be rejected due to policies against public interest. But anyway, I think it's a smashing counter-ploy against these stupid fads.

I call it, "Marketing Scams for Dummies".



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